Photo by Stephanie Haworth
Tempe-based Cartel Coffee Lab will certainly be featured in a national commercial for Square this fall after utilizing the bank credit card processing device for regarding 5 years.
San Francisco-based Square joined town Thursday filming at the coffee shop’s Tempe store.
Square chose Cartel for its next national television ad due to the companies’ longtime partnership and Valley brand presence, said Colleen Murray, a Square spokeswoman.
“Cartel is an iconic brand that is an crucial portion of the regional culture and that entrepreneurs aspire to be like,” Murray said in an email. “They have actually grown along with Square and expanded to multiple areas in the state along with beautiful stores. (Cartel owner) Jason (Silberschlag) and the whole Cartel group are really passionate regarding coffee, and they have actually been fairly successful executing exactly what they love.”
Cartel has actually 6 areas statewide. Besides coffee, Cartel serves craft beer and food. The independent coffee shop has actually used the Square device and iPads due to the fact that the firm started expanding outside of San Francisco, said Cartel marketing director Jules Tompkins.
Cartel additionally piloted the Square Register hardware, which entails a stand and a commercial-grade swiper, in February 2013. The shop has actually discovered triumph utilizing the Square products.
“To start, it (Square) is the many affordable option out there to procedure bank credit cards for us,” Silberschlag said in an email. “Because of our reasonable dollar ticket average, and higher (number of) transactions, it spares us thousands of dollars per store per year. We enjoy the design, ease-of-use, and the truth that they are continually obtaining better.”
Hayley Ringle covers technology and startups for the Phoenix Firm Journal.